Why you should hire a graphic designer to create your new logo?
Logo fails are a waste of your money and undoing them can be an expensive exercise.
These days there are lots of options on how to get a new logo. There are free logo generators online. Online vendors who will tender for your business and charge you only $5 for their efforts. And then there is always your cousin Jimmy who has a computer and likes to draw.
Will any of those solutions give you a great start on branding your business and finding your place in a crowded marketplace of competitors? Does it work on your car, shopfront, uniform, website and stationery? Is the colour be reproduce-able in all those formats? And can you get a long version of the logo, a stacked version, a landscape or portrait version? A black and white version?
Your business might look cheap and amateur if you use the logo done by your cousin Jimmy. Because the logo is/was cheap and amateur. How will that reflect the values of your brand? Will it convey the message you want, or will it look like you spent $5 on your logo? Believe me, the result of skimping on logo design means your potential customer can tell when you took the cheap option or got Jimmy to do it. And it speaks volumes about your business.