Is your business getting noticed for the right reasons?
Your business is already doing Branding.
Every time a potential customer encounters your business – each branding touchpoint – needs to make the right impression, send the right message, and tell a great story about what you do and what you promise to deliver. Your success converting a potential customer into a customer depends on Good Branding!
Branding is a term a lot of design agencies will use to bamboozle you (and probably charge you an arm and a leg to analyse or develop). But, at Bad Hat Harry, we take Business Branding into account with every task, from the tiniest design job to the largest client.
What does branding mean?
Your brand is every element you use to tell potential customers what you do and how you do it. It is more than just a logo or a business card. It is built one element at a time (from the initial conversation we have about your business) through to designing (or re-designing) a logo, or marketing assets like a website or stationery or signage. It covers the style we develop, the words we write and the messages we convey. And on and on…
Branding is not just a luxury big business can afford. Your business is already doing branding and if you don’t work with marketing professionals who treat your brand as an asset which needs to be defined, developed and built, some or all of your marketing materials will not be singing the right tune. For people to hear your “song” just right, every element needs to sing from the same songsheet.
Good business branding
It’s essential to tell your target market why they ought to choose your business and not your competitors.
Elements of your brand that you need to consider are the visual elements (logo, colours, imagery), the communicative elements (the language and tone you use to convey your brand “personality”, the way you ask people to buy your product/service) and the invisible elements (the heart, the personality, the reputation and the place you define for your business within your industry).
It extends to the place you want to carve out for your business within the market, your target audience, your values and morals, your history and your future. It carries weight and it carries the essence of your business. And it is best done by design not by accident!
Get in touch with Bad Hat Harry to discuss your branding today.
Why choose Bad Hat Harry?
We do “branding” with every project we take on. Even the smallest business card job requires us to know and understand your current brand and we ALWAYS aim to strengthen your message and remain faithful to your brand every time.
Branding for a new business
When you are starting a new business, the business brand is a blank slate we can draw the right message on. And your business brand is an investment. It will deliver your business into the busy marketplace you are competing in and that is worth doing right. There is value in what it stands for, so invest in something to be proud of. We can help.
Branding makeover specialists
If you have a brand you think needs a makeover – we are the specialists to call. It is never too early or too late to make your business brand a more valuable asset, that is working for you, not against you.
Bad Hat Harry can take the mystery out of Business Branding. Whether you already have a successful brand you need marketing assets for, to grow and prosper – OR you have a business brand you suspect might be working against you by being daggy or amateur, or sending the wrong messages… we can help. Give Sam at Bad Hat Harry a call or drop us a line, to discuss how we can help your business.